The Gilroy Hot List For 2014

in Technology cloud Marketing datacentres Social BYOD
by James Delves
It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Analysts point to reports that number crunch data to provide you with an analytical view.  Fleet Street judge the mood of the nation and offer the latest industry gossip in magazines and newspapers, while industry peers from across the business community fight to ensure their latest offerings are viewed positively. 
 
With presents to be bought and mulled wine to be drunk who has time to read everything and then analyse what’s hot and what’s not? Fear not, at Gilroy we keep track of all the latest trends – we’ve even developed a list of the top trends from sources such as: Gartner, Forrester, InformationWeek, BBC, IBM and our own team to provide you with everything you need to know for 2014 and beyond. 
 
The Gilroy Top Technology, Social Media and Business Trends For 2014:
1. The Internet-of-Things grows up and so does wearable tech
The Internet-of-Things will move from hype to reality with the ubiquity of connectivity and proliferation of devices, and wearable computing will go from niche to broader use.  Expect both markets to cause a stir in 2014. 
 
2. Monetising social
The big question everyone wants answers to is how does social media make money? Everyone thinks that if platforms don't make money at the outset, they’re not viable – that’s just not true. Neither Twitter nor Facebook made money in the beginning. Expect social platforms to generate new revenue streams and try new things as the sector sets a precedent for the best new ways to make money.
 
3. The age of the customer has arrived
Today there is a new breed of customer who is dictating a new set of terms in the dynamic between buyers and sellers. These customers are empowered by technology, transparency, and an abundance of information. They expect to engage with companies when and how they want, through physical, digital and mobile means.  They want a consistent experience across all channels and they compare notes. They can champion a brand or sully a reputation with the click of a mouse.  Companies need to embrace the trend in 2014 to succeed. 
 
4. Social selling is the next step in selling
In the past selling something was straight forward. Someone would have a need or challenge they wanted to overcome.  They would contact a salesperson who would provide them with information and opinion regarding the options available. People would ask their peers for their views and a purchase would be made. The internet has changed this. At the touch of a button a search can turn up thousands of results around: products, customer views, news articles, videos and how effective the product or service has been. Social selling will be one of the big trends in 2014 allowing businesses to  listen to customers, engage with them when and how they want allowing organisations to more effectively sell to them.
 
5. User-generated content becomes more important
2014 will be the year of user-generated content. Experts expect retailers to go crazy for user-generated content. Expect to see more initiatives like the one from Urban Outfitters. Not only is user-generated content free, but every business wants to measure the ROI of social.
 
6. The era of personal cloud
The personal cloud era will mark a power shift away from devices toward services. In this new world, the specifics of devices will become less important for the organisation. Access to the cloud and the content stored or shared from the cloud will become even more important meaning that management and security will be more important than the device itself.
 
7. BYOD matures & mobile working delivers
The unexpected consequence of Bring Your Own Device (BYOD) programmes is doubling or even tripling the size of the mobile workforce. This is placing tremendous strain on IT and finance organisations. Balancing policy management, flexibility, confidentiality and privacy will become key in 2014.
 
8. Responsive design
Improved JavaScript performance will begin to push HTML5 and responsive design into the mainstream enterprise. Mobile apps will continue to grow while traditional applications will begin to shrink as people look to support mobile devices more and more. Customers won’t be impressed if you have a mobile responsive site – they will expect it. 
 
9. Physical and digital worlds collide
Physical and digital worlds are converging. As a result consumers expect uniform service whether they are in the physical world or if they are in the digital world. Expect to see greater convergence of businesses and personal technologies in 2014.
 
10. Social media users will be comfortable sharing more
As people start to live a digital lifestyle, they open up and become less concerned about privacy. The more people share online, the more people react to it and the more people will continue to share. This will drive new opportunities for marketeers in 2014. 
 
11. Google+ gains momentum
It's becoming harder and harder to ignore Google+.  Google+ will continue to gain momentum in 2014. Brands love Google+ because it's so visual, and it seems like there's this undercurrent of people gravitating toward platforms in which content can be expressed in much more visual forms.
 
12. Shedding yesterday’s data limitations
Forrester maintains that: “firms that embrace big data concepts, open data, and adopt new adaptive intelligence approaches are creating next generation smart systems that overcome limitations and create disruptive business innovations.” Cheaper, more agile, collaborative, and adaptive methods for analytics and data sharing will be key in 2014. 
 
13. 3D Printing
Worldwide shipments of 3D printers are expected to grow 75% in 2014 followed by a near doubling of unit shipments in 2015. The consumer market hype has made organisations aware of the fact 3D printing is a real, viable and cost-effective means to reduce costs through improved designs, streamlined prototyping and short-run manufacturing. 
 
14. Fabric Datacentres
Next year we can expect this new innovative method to be used in datacentres. These datacentres will involve the integration of many IT elements that are commonly divided such as monolithic servers, storage and networks – enabling facilities to distribute data faster.
 
15. Robots, more robots and even flying postman robots
The robot market has come alive this year. Google revealed this week that it has taken over seven robotics companies in the past six months and has begun hiring staff to develop its own robot product. While Amazon has set a goal of getting packages into customers' hands in under 30 minutes by using aerial robots. Why not watch the video to the right to learn more?
 
Maybe next year we will be able to offer you advice on how to print your Christmas presents and then have them delivered by robots – or maybe we’re just stick to helping you identify the hot trends for the coming twelve months. 
 
For more information or to discuss any of the topics above why not contact us at?: hello@gilory.co.uk