Move over Bing, Yahoo - its videos time to shine

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by James Delves


What Conversation?

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by Matt Neal

Tweet this, like that. Follow, feeds, friends. Everyone’s talking social these days, but with so many channels and so many options, it’s difficult to know where to start. If you’re a B2B organisation it can be difficult to know whether to even bother. Did you know that there are over 200 social networking sites and that doesn’t even include social sharing apps such as Instagram, which was bought recently by Facebook for $1 billion. The rise of social media has been staggering.


The rise of Account Based Marketing and what it means to you

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by Kevin Sleap

You may have heard the phrase ‘account based marketing’ mentioned by peers or in the press as the latest tactic to take the marketing world by storm. Global brands such as Oracle, Vodafone, Xerox, HP and IBM have all adopted the technique. So what is it? How can it help you?

Account based marketing is a highly targeted approach to marketing, based on growing intimate knowledge of individual accounts and developing an ability to adapt, to respond to an enquiry or agreed need at a company or even individual level.


Who moved the goal posts?

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by Kevin Sleap

The B2B marketing revolution is here. After decades of gentle evolution, decision making for B2B customers is changing at a scale and pace never seen before. And it’s all down to digital. Broad adoption of the internet as the definitive means of researching, sourcing, comparing and selecting products, services and solutions has fundamentally changed the way that businesses need to market themselves.


McAfee Selects Gilroy for next stage of social media programme

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by Kevin Sleap

Refreshed blog will sit at the heart of a global thought leadership strategy for McAfee Endpoint protection

After a hugely successful quarter, which saw the Gilroy team deploy an effective global digital media plan, traffic levels to McAfee’s Endpoint Protection blog have increased significantly – indeed, returning user levels grew by 300%.


Why the infographic is leading the pack

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by James Delves

Infographic


Is the iPhone 5 still fit to wear the crown?

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by Gary Cottington

So I’m sure by now most of you are sick of reading articles on the latest addition to the Apple family, the much anticipated iPhone 5. At Gilroy we have lots of toys or as we refer to them – ‘tech’. If there’s a new product or service available, you can guarantee someone has bought or downloaded it. Our clients love it and we get to play – sorry, experiment with them. With this in mind I thought I’d give you all a firsthand analysis of the new iPhone... electronic warts n’ all.


Typeface is to text what voice is to speech

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by Phill

The typefaces we choose will have a dramatic impact on the tone and emotion of the messages we present.


Bringing Myspace back

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by Steven Tubby

In 2005 MySpace was de rigueur for creative early adopters, favoured by musicians, designers and artisans it was the granddaddy of social networking, it boasted at its peak more unique visits than Google. Inciting Rupert Murdoch’s News Corp to part with $580m to be at the forefront of the social media revolution.


Designer must haves?

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by Tony Morrisen

It’s twice the price and does practically the same thing as the cheaper one on the shelf below. So what is the allure to the latest designer brands?

Perhaps you want to be an individual, stand out from the crowd or even make yourself feel just that little bit special. The fact is you might not be as unique as you think. In reality, even the most costly items are mass produced, perhaps to a lesser scale but made in their millions nevertheless.


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