Move over Bing, Yahoo - its videos time to shine

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by James Delves


What Conversation?

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by Matt Neal

Tweet this, like that. Follow, feeds, friends. Everyone’s talking social these days, but with so many channels and so many options, it’s difficult to know where to start. If you’re a B2B organisation it can be difficult to know whether to even bother. Did you know that there are over 200 social networking sites and that doesn’t even include social sharing apps such as Instagram, which was bought recently by Facebook for $1 billion. The rise of social media has been staggering.


The rise of Account Based Marketing and what it means to you

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by Kevin Sleap

You may have heard the phrase ‘account based marketing’ mentioned by peers or in the press as the latest tactic to take the marketing world by storm. Global brands such as Oracle, Vodafone, Xerox, HP and IBM have all adopted the technique. So what is it? How can it help you?

Account based marketing is a highly targeted approach to marketing, based on growing intimate knowledge of individual accounts and developing an ability to adapt, to respond to an enquiry or agreed need at a company or even individual level.


Who moved the goal posts?

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by Kevin Sleap

The B2B marketing revolution is here. After decades of gentle evolution, decision making for B2B customers is changing at a scale and pace never seen before. And it’s all down to digital. Broad adoption of the internet as the definitive means of researching, sourcing, comparing and selecting products, services and solutions has fundamentally changed the way that businesses need to market themselves.


McAfee Selects Gilroy for next stage of social media programme

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by Kevin Sleap

Refreshed blog will sit at the heart of a global thought leadership strategy for McAfee Endpoint protection

After a hugely successful quarter, which saw the Gilroy team deploy an effective global digital media plan, traffic levels to McAfee’s Endpoint Protection blog have increased significantly – indeed, returning user levels grew by 300%.


Why the infographic is leading the pack

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by James Delves

Infographic


Designer must haves?

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by Tony Morrisen

It’s twice the price and does practically the same thing as the cheaper one on the shelf below. So what is the allure to the latest designer brands?

Perhaps you want to be an individual, stand out from the crowd or even make yourself feel just that little bit special. The fact is you might not be as unique as you think. In reality, even the most costly items are mass produced, perhaps to a lesser scale but made in their millions nevertheless.


Pop in and peek at a penguin

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by marcusk

In a desperate attempt to find a cut-through from West Molesey to the M25 the other day, I came across the remarkable Walton Court.

Walton Court was built in 1960/1 as the headquarters of Birds Eye. Now a grade 2 listed building, it remains the largest luminous concrete structure (175,000 square feet) still occupied in Britain today.


Gilroy launches Rolls-Royce online magazine

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by Louise Gardiner

Since winning a five-way pitch in 2011, Gilroy has been tasked with producing a flagship Rolls-Royce employee and key stakeholder publication.

As well as ensuring we provide content that is engaging, relevant and inspiring across four major divisions (marine, aviation, defence and nuclear), we also have to ensure the publication is appropriate for the company’s 40,000 global workforce who operate in 50 countries worldwide.


Brushing up on our foreign languages with SuccessFactors

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by Nick Lee

We have been brushing up on our languages over the last month whilst launching a multi-language campaign in the APAC and EMEA regions for SuccessFactors. The campaign is focused on Business Transformation and a variety of digital communications including online display, targeted emails and content seeding are being used to drive traffic to the campaign microsite. On the site, users can either: download whitepapers; register for events from Sydney to Tokyo and London or even trial collaboration software.


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