The Gilroy Hot List For 2014

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by James Delves
It’s that time of year when everyone looks into their crystal ball and voices their opinion on what’s going to be hot for the forthcoming year. Analysts point to reports that number crunch data to provide you with an analytical view.  Fleet Street judge the mood of the nation and offer the latest industry gossip in magazines and newspapers, while industry peers from across the business community fight to ensure their latest offerings are viewed positively. 
 

What Conversation?

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by Matt Neal

Tweet this, like that. Follow, feeds, friends. Everyone’s talking social these days, but with so many channels and so many options, it’s difficult to know where to start. If you’re a B2B organisation it can be difficult to know whether to even bother. Did you know that there are over 200 social networking sites and that doesn’t even include social sharing apps such as Instagram, which was bought recently by Facebook for $1 billion. The rise of social media has been staggering.


Who moved the goal posts?

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by Kevin Sleap

The B2B marketing revolution is here. After decades of gentle evolution, decision making for B2B customers is changing at a scale and pace never seen before. And it’s all down to digital. Broad adoption of the internet as the definitive means of researching, sourcing, comparing and selecting products, services and solutions has fundamentally changed the way that businesses need to market themselves.


McAfee Selects Gilroy for next stage of social media programme

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by Kevin Sleap

Refreshed blog will sit at the heart of a global thought leadership strategy for McAfee Endpoint protection

After a hugely successful quarter, which saw the Gilroy team deploy an effective global digital media plan, traffic levels to McAfee’s Endpoint Protection blog have increased significantly – indeed, returning user levels grew by 300%.


Pheed your eyes on this

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by Anna Francis

You have heard of Twitter, Facebook, Instagram and YouTube, how about Pheed?


Why the infographic is leading the pack

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by James Delves

Infographic


Is the iPhone 5 still fit to wear the crown?

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by Gary Cottington

So I’m sure by now most of you are sick of reading articles on the latest addition to the Apple family, the much anticipated iPhone 5. At Gilroy we have lots of toys or as we refer to them – ‘tech’. If there’s a new product or service available, you can guarantee someone has bought or downloaded it. Our clients love it and we get to play – sorry, experiment with them. With this in mind I thought I’d give you all a firsthand analysis of the new iPhone... electronic warts n’ all.


Bringing Myspace back

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by Steven Tubby

In 2005 MySpace was de rigueur for creative early adopters, favoured by musicians, designers and artisans it was the granddaddy of social networking, it boasted at its peak more unique visits than Google. Inciting Rupert Murdoch’s News Corp to part with $580m to be at the forefront of the social media revolution.


The Socialympics

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by James Delves

InfographicI am sure like me you’ve been glued to the TV over the weekend watching the Olympics. Never before have I refused to leave the house because the sailing was on TV or cheered so hard after watching a 10,000 meter running race.


The unstoppable rise of social media

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by James Delves

RIP Email - long live the Tweet!


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